Every company is a tech company now. I see companies throw away millions on tech every year, but they still struggle to unlock the value. The problem with tech is the perception. Tech is rarely the bottleneck, and it is strategy and processes to blame for holding companies back, not the tech. This happens because …
Why martech transformation is hard (but worth it) In a digital world, martech transformation has become a must-to-undertake journey for most enterprises and that’s no surprise given the impact digital has on business growth. However, preaching digital and enabling a digital-first culture are different things. Martech transformation is about tech, but more so it’s about …
Building A Change-Friendly Ecosystem To Deliver Martech Transformation Read More »
You convinced everyone that this is important to the company, it even got approved and the budget allocated. Now everyone can feel it, it’s in the air — so much pressure from the business to start the platform’s implementation and show ROI. Martech investments are big and there is no surprise that businesses are keen …
Originally Posted On https://martechseries.com/mts-insights/guest-authors/from-barrier-to-enabler-shifting-to-a-new-martech-perspective/ Here are the most common pitfalls that transform your MarTech into a barrier to growth. The right solution, the wrong mindset Marketers have been sold the right solution but they have adopted the wrong mindset. When companies are looking for a reset button the idea of having a silver bullet is …
The ability to track and measure the impact of your martech stack is key in determining if martech has been a wise investment for your company. However, you can’t cost-optimise something of unknown value. It’s essential to define what success looks like and establish the value that your stack is helping you deliver. To measure …
Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing, technology and customer success. Big data (aka The New Oil) has changed the dynamics and priorities of the marketing team. This data-driven landscape is also encouraging companies to use more tailored technology …
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I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a little more than 1.5 hours of content and focuses on: marketing automation strategy and implementation technical setup, platform customisation, user management marketing automation features, platform research, selection and audit I’m offering the …
Announcing My Udemy Course: Marketing Automation – From Zero To Hero Read More »
The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers …
New tool, new plan? How to avoid cobbling together martech solutions Read More »
Technology is designed to help marketers express their creativity. It helps them make sense of the knowledge they extract from the big data they have collected – usually through super smart platforms. The reality is that the martech landscape comes with a lot of complexity, and there are still a lack of great solutions out …