November 29, 2020
Every company is a tech company now. I see companies throw away millions on tech every year, but they still struggle to unlock…
November 29, 2020
July 7, 2020
You could be forgiven for thinking that the beginning of 2020 looked rather apocalyptic with somuch anxious uncertainty in the world. We had…
July 7, 2020
June 16, 2020
Why martech transformation is hard (but worth it) In a digital world, martech transformation has become a must-to-undertake journey for most enterprises and…
June 16, 2020
March 10, 2020
You convinced everyone that this is important to the company, it even got approved and the budget allocated. Now everyone can feel it,…
March 10, 2020
December 4, 2019
Originally Posted On https://martechseries.com/mts-insights/guest-authors/from-barrier-to-enabler-shifting-to-a-new-martech-perspective/ Here are the most common pitfalls that transform your MarTech into a barrier to growth. The right solution, the…
December 4, 2019
August 26, 2019
The ability to track and measure the impact of your martech stack is key in determining if martech has been a wise investment…
August 26, 2019
January 4, 2019
Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing,…
January 4, 2019
December 26, 2018
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December 26, 2018
May 8, 2018
The last 4 weeks have been rather busy for me (read sleep-deprived) as I chose to be part of Seth Godin’s altMBA. I’m…
May 8, 2018
March 14, 2018
When it comes to GDPR, I have mixed feelings. As someone who has studied European Administration for 5 years and learned so much…
March 14, 2018
February 24, 2018
I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a…
February 24, 2018
December 15, 2017
2018 is already looking like a great year – there are so many things to get excited about. But what a better way…
December 15, 2017
May 16, 2017
Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all…
May 16, 2017
May 9, 2017
The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As…
May 9, 2017
April 11, 2017
Technology is designed to help marketers express their creativity. It helps them make sense of the knowledge they extract from the big data…
April 11, 2017
March 9, 2017
This post explores brands readiness for bots from two perspectives: Looking at how bots could change the way brands interact and communicate with…
March 9, 2017
February 17, 2017
(Part 1) The story APIs (Application Programming Interface) expose functionality of complex technical systems to the world. Understanding APIs of different web applications…
February 17, 2017
December 29, 2016
Chasing success in a chronically distracted world Attention is key to creating value. Like any other resource such as time and finance, attention…
December 29, 2016
November 13, 2016
The Web Summit, as you might know, is all about entrepreneurship, tech and the latest trends in the marketing and business world. But…
November 13, 2016
July 15, 2015
ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as: TOFU – top of the funnel …
July 15, 2015
June 9, 2015
As data is the new oil, data analytics is the new oil field pump. The oil pump is used to draw oil from…
June 9, 2015
May 11, 2015
The need to belong and social media I have friends and ‘friends’ on social media.So many of my friends are very different from…
May 11, 2015