The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers …
New tool, new plan? How to avoid cobbling together martech solutions Read More »
Technology is designed to help marketers express their creativity. It helps them make sense of the knowledge they extract from the big data they have collected – usually through super smart platforms. The reality is that the martech landscape comes with a lot of complexity, and there are still a lack of great solutions out …
This post explores brands readiness for bots from two perspectives: Looking at how bots could change the way brands interact and communicate with their customers. Exploring how brands could play an active role in this new instant-request and instant-delivery landscape. With the rise of social media and instant messaging, brands became so much more accessible, …
(Part 1) The story APIs (Application Programming Interface) expose functionality of complex technical systems to the world. Understanding APIs of different web applications can be challenging, especially for non-programmers. Having someone/something translating this complexity into a friendly and easy to understand interface could be a big help. APIs make life easier, however when the implementation …
The Web Summit, as you might know, is all about entrepreneurship, tech and the latest trends in the marketing and business world. But I didn’t attend the event to pitch or sell or grow a business, I was there strictly to observe, think and talk to the people. And one of the main observations I’ve …
Web Summit 2016: Tech & A Closer Look At The Human Brain Read More »
ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as: TOFU – top of the funnel MOFU – middle of the funnel BOFU – bottom of the funnel Watering flowers is my favourite analogy to describing and explaining the importance of ToFu, MoFu and BoFu for lead nurturing. Imagine you own a few pots of flowers, you love …
ToFu, MoFu & BoFu (or How Should I Water My Flowers) Read More »
As data is the new oil, data analytics is the new oil field pump. The oil pump is used to draw oil from underground reservoirs, so is data analytics used to uncover something you knew you had, but had little understanding of its quantity, quality or value. Brands are on a marathon of collecting and …
Big Data + Prescriptive Analytics = A Better World? Read More »