alinajingan@gmail.com

martech course

Announcing My Udemy Course: Marketing Automation – From Zero To Hero

Leave a Comment / MarTech, Mentorship / By

I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a little more than 1.5 hours of content and focuses on: marketing automation strategy and implementation technical setup, platform customisation, user management marketing automation features, platform research, selection and audit I’m offering the …

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marketing automation

Implementing Marketing Automation: Can You Afford To Wait?

Leave a Comment / MarTech, The Elephant in The Room / By

Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all your primary needs. Have discussions with your teams to understand their main pain points and what would help them do their jobs more efficiently. Next, ask yourself if this is the right …

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New tool, new plan? How to avoid cobbling together martech solutions

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The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers …

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tool overload

Tool Overload: Navigating Your MarTech

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Technology is designed to help marketers express their creativity. It helps them make sense of the knowledge they extract from the big data they have collected – usually through super smart platforms. The reality is that the martech landscape comes with a lot of complexity, and there are still a lack of great solutions out …

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bots

Brands & Bots: A Game-Changing Relationship

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This post explores brands readiness for bots from two perspectives: Looking at how bots could change the way brands interact and communicate with their customers. Exploring how brands could play an active role in this new instant-request and instant-delivery landscape. With the rise of social media and instant messaging, brands became so much more accessible, …

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bots and apis

Bots & APIs: A Non-Programmer’s Journey

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(Part 1) The story APIs (Application Programming Interface) expose functionality of complex technical systems to the world. Understanding APIs of different web applications can be challenging, especially for non-programmers. Having someone/something translating this complexity into a friendly and easy to understand interface could be a big help. APIs make life easier, however when the implementation …

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deep work

Deep Work – The Key to Growth in 2017

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Chasing success in a chronically distracted world Attention is key to creating value. Like any other resource such as time and finance, attention is a critical element for growth and innovation, especially for startups. My favourite analogy to explaining the difference between work and deep work is by comparing man with superman. Deep work is like a superpower, it’s the ability …

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tofu, mofu, bofu

ToFu, MoFu & BoFu (or How Should I Water My Flowers)

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ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as: TOFU – top of the funnel  MOFU – middle of the funnel BOFU – bottom of the funnel Watering flowers is my favourite analogy to describing and explaining the importance of ToFu, MoFu and BoFu for lead nurturing. Imagine you own a few pots of flowers, you love …

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