Every company is a tech company now. I see companies throw away millions on tech every year, but they still struggle to unlock the value. The problem with tech is the perception. Tech is rarely the bottleneck, and it is strategy and processes to blame for holding companies back, not the tech. This happens because …
You could be forgiven for thinking that the beginning of 2020 looked rather apocalyptic with somuch anxious uncertainty in the world. We had to learn how to deal with our own insecurities andvulnerabilities, while caring for our families and loved ones and pushing ahead with our projects atwork. At the personal level, work has become …
‘Pitching’ Salesforce in the Midst of a Pandemic Read More »
Why martech transformation is hard (but worth it) In a digital world, martech transformation has become a must-to-undertake journey for most enterprises and that’s no surprise given the impact digital has on business growth. However, preaching digital and enabling a digital-first culture are different things. Martech transformation is about tech, but more so it’s about …
Building A Change-Friendly Ecosystem To Deliver Martech Transformation Read More »
You convinced everyone that this is important to the company, it even got approved and the budget allocated. Now everyone can feel it, it’s in the air — so much pressure from the business to start the platform’s implementation and show ROI. Martech investments are big and there is no surprise that businesses are keen …
Originally Posted On https://martechseries.com/mts-insights/guest-authors/from-barrier-to-enabler-shifting-to-a-new-martech-perspective/ Here are the most common pitfalls that transform your MarTech into a barrier to growth. The right solution, the wrong mindset Marketers have been sold the right solution but they have adopted the wrong mindset. When companies are looking for a reset button the idea of having a silver bullet is …
The ability to track and measure the impact of your martech stack is key in determining if martech has been a wise investment for your company. However, you can’t cost-optimise something of unknown value. It’s essential to define what success looks like and establish the value that your stack is helping you deliver. To measure …
Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing, technology and customer success. Big data (aka The New Oil) has changed the dynamics and priorities of the marketing team. This data-driven landscape is also encouraging companies to use more tailored technology …
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The last 4 weeks have been rather busy for me (read sleep-deprived) as I chose to be part of Seth Godin’s altMBA. I’m writing this post to help upcoming altMBA students with some insights on how to make the most of this journey. What is altMBA? The altMBA is an online leadership and management program, …
When it comes to GDPR, I have mixed feelings. As someone who has studied European Administration for 5 years and learned so much about protecting and serving European citizens, I feel somehow relieved knowing that GDPR* is coming (set to be in place by 25 May 2018). It’s astonishing to see how technology has advanced …