Every company is a tech company now. I see companies throw away millions on tech every year, but they still struggle to unlock the value. The problem with tech is the perception. Tech is rarely the bottleneck, and it is strategy and processes to blame for holding companies back, not the tech. This happens because …
You could be forgiven for thinking that the beginning of 2020 looked rather apocalyptic with somuch anxious uncertainty in the world. We had to learn how to deal with our own insecurities andvulnerabilities, while caring for our families and loved ones and pushing ahead with our projects atwork. At the personal level, work has become …
‘Pitching’ Salesforce in the Midst of a Pandemic Read More »
Why martech transformation is hard (but worth it) In a digital world, martech transformation has become a must-to-undertake journey for most enterprises and that’s no surprise given the impact digital has on business growth. However, preaching digital and enabling a digital-first culture are different things. Martech transformation is about tech, but more so it’s about …
Building A Change-Friendly Ecosystem To Deliver Martech Transformation Read More »