Month: May 2017

marketing automation

Implementing Marketing Automation: Can You Afford To Wait?

Leave a Comment / MarTech, The Elephant in The Room / By

Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all your primary needs. Have discussions with your teams to understand their main pain points and what would help them do their jobs more efficiently. Next, ask yourself if this is the right …

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New tool, new plan? How to avoid cobbling together martech solutions

Leave a Comment / Data, MarTech / By

The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers …

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