Announcing My Udemy Course: Marketing Automation – From Zero To Hero

I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a little more than 1.5 hours of content and focuses on: marketing automation strategy and implementation technical setup, platform customisation, user management marketing automation features, platform research, selection and audit

Implementing Marketing Automation: Can you afford to wait?

Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all your primary needs. Have discussions with your teams to understand their main pain points and what would help them do their jobs more efficiently. Next, ask yourself if this is the

3 Magic Cards of Pardot Engagement Studio

Want a single place to manage all touch points of your prospects and customers? You can mark this as checked now. Using Pardot Engagement Studio, the marketing teams have now access to a great platform with a slick interface, which helps them to build complex journeys on a single canvas with a combination of actions, triggers

Marketing Automation For Startups – A Game Changer

When is the right time for startups to start thinking about marketing automation? This is a question that I get asked so often. As soon as possible, I would say, but of course it may depend from business to business. It’s crucial to consider the context and the driving factors for marketing automation adoption; when

ToFu, MoFu & BoFu (or How Should I Water My Flowers)

ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as: TOFU – top of the funnel MOFU – middle of the funnel BOFU – bottom of the funnel Watering flowers is my favourite analogy to describing and explaining the importance of ToFu, MoFu