Making sense of the MarTech madness every single day

I follow my passion

helping Businesses feel great about martech

All Companies are
Technology companies Now

The companies that are truly unlocking a competitive edge in today’s world are the companies that successfully leverage tech to deliver great customer experiences and accelerate growth.

building blocks of success

tech alone is not enough


Mapping the martech stack to the strategies and activities across the customer journey


Ensure the technology components of the stack are fit for purpose and futureproof. Unlock potential of current technology and augment where necessary



Enable the team needed to deliver the strategy with the right skills, people and partners as well with clear roles and responsibilities


Establish the processes and governance that bridges the gap between the current offerings and the future vision

Area of Expertise

Discovery and roadmap definition, resourcing strategy, implementation, delivery & optimisation plans.

Experienced with combining a thorough consultative sales process with integrity to help clients identify tech solutions to their problems.


Helping companies navigate their complexities and rewrite their narrative (and processes) to become more efficient/ effective.

A Salesforce Trailblazer and 2020 Marketing Champion, 4 x Salesforce Certified and experienced working across clouds (Marketing, Pardot, Sales, Analytics).


I've Worked with from Big Agencies to Startups

Worked as a trainer and senior counsel leading the digital transformation, change management, roadmap development and implementation of Marketing Automation and CRM programs across multiple sectors including Tech, Digital & Analytics, FinTech, AdTech, EdTech, Telcos, etc.


Contact Me

Martech Chat Over Coffee

Speaking Engagements
Martech Consultations
Guest Blogging