Whether you already have a sophisticated stack in place or have just started planning to build a new stack from scratch, it’s always a good idea to start with an internal audit, even before thinking about your martech strategy. Taking inventory of your current situation might help you to review the platforms and processes you
Technology is designed to help marketers express their creativity. It helps them make sense of the knowledge they extract from the big data they have collected – usually through super smart platforms. The reality is that the martech landscape comes with a lot of complexity, and there are still a lack of great solutions out
I see ABM guidance everywhere nowadays, everyone is mentioning it and wants to roll out a program today. It’s important to highlight that Account Based Marketing is not a new trend, it’s been around for a long time. It primarily involves strategically identifying the key accounts and going after their decision makers.
This blog explores if brands are ready for bots from two perspectives: Looking at the various ways bots will be changing how brands interact and communicate with their customers. Identifying how brands could play an active role in this new instant-request and instant-delivery landscape.
(Part 1) The story APIs (Application Programming Interface) expose functionality of complex technical systems to the world. Understanding APIs of different web applications can be challenging, especially for non-programmers. Having someone/something translating this complexity into a friendly and easy to understand interface could be a big help. APIs make life easier, however when the implementation
Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing, technology and customer success. Big data (aka The New Oil) has changed the dynamics and priorities of the marketing team. This data-driven landscape is also encouraging companies to use more tailored technology
The Web Summit, as you might know, is all about entrepreneurship, tech and the latest trends in the marketing and business world. But I didn’t attend the event to pitch or sell or grow a business, I was there strictly to observe, think and talk to the people. And one of the main observations I’ve
As data is the new oil, data analytics is the new oil field pump. The oil pump is used to draw oil from underground reservoirs, so is data analytics used to uncover something you knew you had, but had little understanding of its quantity, quality or value. Brands are on a marathon of collecting and