Bots & APIs: A Non-Programmer’s Journey

(Part 1) The story APIs (Application Programming Interface) expose functionality of complex technical systems to the world. Understanding APIs of different web applications can be challenging, especially for non-programmers. Having someone/something translating this complexity into a friendly and easy to understand interface could be a big help. APIs make life easier, however when the implementation

Adopting The ‘Right’ Marketing Technology Stack

Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing, technology and customer success. Big data (aka The New Oil) has changed the dynamics and priorities of the marketing team. This data-driven landscape is also encouraging companies to use more tailored technology