HubSpot Email Marketing Certification

Did you know? Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey 2. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Of course, these are just

Marketing Automation For Startups – A Game Changer

When is the right time for startups to start thinking about marketing automation? This is a question that I get asked so often. As soon as possible, I would say, but of course it may depend from business to business. It’s crucial to consider the context and the driving factors for marketing automation adoption; when

ToFu, MoFu & BoFu (or How Should I Water My Flowers)

ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as: TOFU – top of the funnel MOFU – middle of the funnel BOFU – bottom of the funnel Watering flowers is my favourite analogy to describing and explaining the importance of ToFu, MoFu

Sharpening Your Inbound Skills with the HubSpot Certification

Being a big fan of Inbound Marketing, I knew that Marketing Certifications from HubSpot were on my TBC (To Be Conquered) list. So, I’ve decided to take one certification at a time. I passed the Inbound Certification (free and open to everyone) a few years ago, but recently I had my eyes on the HubSpot