Develop a passion for learning. If you do, you will never cease to grow. — Anthony J. D’Angelo — I absolutely love taking new courses – I think it a great way to keep yourself up to date and progress your knowledge and skills in your area of expertise. In particular, I love taking courses
Marketing automation could be an incredible career path for someone passionate about the ever evolving digital landscape. And while the benefits of a successful career in marketing automation are many, it’s often a challenge for beginners to quickly get up and running with marketing automation, and filter through the amount of resources available on this
I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a little more than 1.5 hours of content and focuses on: marketing automation strategy and implementation technical setup, platform customisation, user management marketing automation features, platform research, selection and audit
When it comes to GDPR, I have mixed feelings. As someone who has studied European Administration for 5 years and learned so much about protecting and serving european citizens, I feel somehow relieved knowing that GDPR* is coming (set to be in place by 25 May 2018).
The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers
I see ABM guidance everywhere nowadays, everyone is mentioning it and wants to roll out a program today. It’s important to highlight that Account Based Marketing is not a new trend, it’s been around for a long time. It primarily involves strategically identifying the key accounts and going after their decision makers.
Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all your primary needs. Have discussions with your teams to understand their main pain points and what would help them do their jobs more efficiently. Next, ask yourself if this is the
Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing, technology and customer success. Big data (aka The New Oil) has changed the dynamics and priorities of the marketing team. This data-driven landscape is also encouraging companies to use more tailored technology
In August 2016 I’ve took my Pardot Consultant Certification.You can find all abut this certification on Pardot website, however this blog will briefly explain my strategy for taking the exam and my top 3 tips: Study For me it was important to take it on my first attempt mainly because my circumstances didn’t force me
Want a single place to manage all touch points of your prospects and customers? You can mark this as checked now. Using Pardot Engagement Studio, the marketing teams have now access to a great platform with a slick interface, which helps them to build complex journeys on a single canvas with a combination of actions, triggers