New tool, new plan? How to avoid cobbling together martech solutions

The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers

Implementing Marketing Automation: Can you afford to wait?

Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all your primary needs. Have discussions with your teams to understand their main pain points and what would help them do their jobs more efficiently. Next, ask yourself if this is the

Adopting The ‘Right’ Marketing Technology Stack

Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing, technology and customer success. Big data (aka The New Oil) has changed the dynamics and priorities of the marketing team. This data-driven landscape is also encouraging companies to use more tailored technology

Pardot Consultant Certification: How to Pass the Exam

In August 2016 I’ve took my Pardot Consultant Certification.You can find all abut this certification on Pardot website, however this blog will briefly explain my strategy for taking the exam and my top 3 tips: Study For me it was important to take it on my first attempt mainly because my circumstances didn’t force me

3 Magic Cards of Pardot Engagement Studio

Want a single place to manage all touch points of your prospects and customers? You can mark this as checked now. Using Pardot Engagement Studio, the marketing teams have now access to a great platform with a slick interface, which helps them to build complex journeys on a single canvas with a combination of actions, triggers

HubSpot Email Marketing Certification

Did you know? Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey 2. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Of course, these are just

Marketing Automation For Startups – A Game Changer

When is the right time for startups to start thinking about marketing automation? This is a question that I get asked so often. As soon as possible, I would say, but of course it may depend from business to business. It’s crucial to consider the context and the driving factors for marketing automation adoption; when

ToFu, MoFu & BoFu (or How Should I Water My Flowers)

ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as: TOFU – top of the funnel MOFU – middle of the funnel BOFU – bottom of the funnel Watering flowers is my favourite analogy to describing and explaining the importance of ToFu, MoFu