Pardot Consultant Certification: How to Pass the Exam

In August 2016 I’ve took my Pardot Consultant Certification.You can find all abut this certification on Pardot website, however this blog will briefly explain my strategy for taking the exam and my top 3 tips: Study For me it was important to take it on my first attempt mainly because my circumstances didn’t force me

3 Magic Cards of Pardot Engagement Studio

Want a single place to manage all touch points of your prospects and customers? You can mark this as checked now. Using Pardot Engagement Studio, the marketing teams have now access to a great platform with a slick interface, which helps them to build complex journeys on a single canvas with a combination of actions, triggers

HubSpot Email Marketing Certification

Did you know? Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey 2. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Of course, these are just

Marketing Automation For Startups – A Game Changer

When is the right time for startups to start thinking about marketing automation? This is a question that I get asked so often. As soon as possible, I would say, but of course it may depend from business to business. It’s crucial to consider the context and the driving factors for marketing automation adoption; when

ToFu, MoFu & BoFu (or How Should I Water My Flowers)

ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as: TOFU – top of the funnel MOFU – middle of the funnel BOFU – bottom of the funnel Watering flowers is my favourite analogy to describing and explaining the importance of ToFu, MoFu

Sharpening Your Inbound Skills with the HubSpot Certification

Being a big fan of Inbound Marketing, I knew that Marketing Certifications from HubSpot were on my TBC (To Be Conquered) list. So, I’ve decided to take one certification at a time. I passed the Inbound Certification (free and open to everyone) a few years ago, but recently I had my eyes on the HubSpot

About Social Media, Edited Lives and The Illusion of Belonging

The need to belong and social media I have friends and ‘friends’ on social media. So many of my friends are very different from each other. I’m friends with the constant attention seeker, lonely guy, with the ‘check my new acquisitions’ guy, the ‘check out my new hair colour and tell me I look great’