Bots & APIs: A Non-Programmer’s Journey

(Part 1) The story APIs (Application Programming Interface) expose functionality of complex technical systems to the world. Understanding APIs of different web applications can be challenging, especially for non-programmers. Having someone/something translating this complexity into a friendly and easy to understand interface could be a big help. APIs make life easier, however when the implementation

Adopting The ‘Right’ Marketing Technology Stack

Walking in the shoes of a modern marketer Due to advancements in technology, marketers are now finding themselves at a crossroads of marketing, technology and customer success. Big data (aka The New Oil) has changed the dynamics and priorities of the marketing team. This data-driven landscape is also encouraging companies to use more tailored technology

Pardot Consultant Certification: How to Pass the Exam

In August 2016 I’ve took my Pardot Consultant Certification.You can find all abut this certification on Pardot website, however this blog will briefly explain my strategy for taking the exam and my top 3 tips: Study For me it was important to take it on my first attempt mainly because my circumstances didn’t force me

3 Magic Cards of Pardot Engagement Studio

Want a single place to manage all touch points of your prospects and customers? You can mark this as checked now. Using Pardot Engagement Studio, the marketing teams have now access to a great platform with a slick interface, which helps them to build complex journeys on a single canvas with a combination of actions, triggers

HubSpot Email Marketing Certification

Did you know? Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey 2. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Of course, these are just

Marketing Automation For Startups – A Game Changer

When is the right time for startups to start thinking about marketing automation? This is a question that I get asked so often. As soon as possible, I would say, but of course it may depend from business to business. It’s crucial to consider the context and the driving factors for marketing automation adoption; when