Announcing My Udemy Course: Marketing Automation – From Zero To Hero

I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a little more than 1.5 hours of content and focuses on: marketing automation strategy and implementation technical setup, platform customisation, user management marketing automation features, platform research, selection and audit

New tool, new plan? How to avoid cobbling together martech solutions

The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers

Implementing Marketing Automation: Can you afford to wait?

Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all your primary needs. Have discussions with your teams to understand their main pain points and what would help them do their jobs more efficiently. Next, ask yourself if this is the

Bots & APIs: A Non-Programmer’s Journey

(Part 1) The story APIs (Application Programming Interface) expose functionality of complex technical systems to the world. Understanding APIs of different web applications can be challenging, especially for non-programmers. Having someone/something translating this complexity into a friendly and easy to understand interface could be a big help. APIs make life easier, however when the implementation