Whether you already have a sophisticated stack in place or have just started planning to build a new stack from scratch, it’s always a good idea to start with an internal audit, even before thinking about your martech strategy. Taking inventory of your current situation might help you to review the platforms and processes you
Develop a passion for learning. If you do, you will never cease to grow. — Anthony J. D’Angelo — I absolutely love taking new courses – I think it a great way to keep yourself up to date and progress your knowledge and skills in your area of expertise. In particular, I love taking courses
Marketing automation could be an incredible career path for someone passionate about the ever evolving digital landscape. And while the benefits of a successful career in marketing automation are many, it’s often a challenge for beginners to quickly get up and running with marketing automation, and filter through the amount of resources available on this
I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a little more than 1.5 hours of content and focuses on: marketing automation strategy and implementation technical setup, platform customisation, user management marketing automation features, platform research, selection and audit
The last 4 weeks have been rather busy for me (read sleep-deprived) as I chose to be part of Seth Godin’s altMBA. I’m writing this post to help upcoming altMBA students with some insights on how to make the most of this journey. What is altMBA? The altMBA is an online leadership and management program, an intensive,
2018 is already looking like a great year – there are so many things to get excited about. But what a better way to get it started than being part of the great altMBA program that I’ll be joining in January. As soon as I got my first warm up exercise, I jumped straight into it:
When it comes to GDPR, I have mixed feelings. As someone who has studied European Administration for 5 years and learned so much about protecting and serving european citizens, I feel somehow relieved knowing that GDPR* is coming (set to be in place by 25 May 2018).
The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers
Technology is designed to help marketers express their creativity. It helps them make sense of the knowledge they extract from the big data they have collected – usually through super smart platforms. The reality is that the martech landscape comes with a lot of complexity, and there are still a lack of great solutions out
I see ABM guidance everywhere nowadays, everyone is mentioning it and wants to roll out a program today. It’s important to highlight that Account Based Marketing is not a new trend, it’s been around for a long time. It primarily involves strategically identifying the key accounts and going after their decision makers.