How to Create and Launch Your Udemy Course [Tutorial]

Develop a passion for learning. If you do, you will never cease to grow. — Anthony J. D’Angelo —   I absolutely love taking new courses – I think it a great way to keep yourself up to date and progress your knowledge and skills in your area of expertise. In particular, I love taking courses

Marketing Automation: Getting Started Resources

Marketing automation could be an incredible career path for someone passionate about the ever evolving digital landscape. And while the benefits of a successful career in marketing automation are many, it’s often a challenge for beginners to quickly get up and running with marketing automation, and filter through the amount of resources available on this

Announcing My Udemy Course: Marketing Automation – From Zero To Hero

I’m excited to announce the launch of my Udemy course, “Marketing Automation: From Zero to Hero.” The 50-lecture course comes in at a little more than 1.5 hours of content and focuses on: marketing automation strategy and implementation technical setup, platform customisation, user management marketing automation features, platform research, selection and audit

New tool, new plan? How to avoid cobbling together martech solutions

The digital paradox of choice We know that digital innovations are driving opportunities, but also bringing along a big wave of changes. As the ecosystem matures and evolves every day, the fear of missing out on the new – shiny – super – intelligent tool intensifies. Constantly adding new tools to the stack presents marketers

Implementing Marketing Automation: Can you afford to wait?

Your decision to implement marketing automation should be driven by these three factors: need, time and cost. The first step is to identify all your primary needs. Have discussions with your teams to understand their main pain points and what would help them do their jobs more efficiently. Next, ask yourself if this is the